Apple announces rare outright discount on its flagship product iPhone models and other products in China, a sign that the company is grappling with increasing competition and changing consumer demands in one of the country’s largest markets.

From January 4 to January 7, Apple will provide discounts of up to 500 yuan (approximately $68) iPhone 16 Pro and iPhone 16 Pro Max models are available through its website and Apple Stores in mainland China. this iphone 16 ‌iPhone 16‌ Plus model is immediately discounted by 400 yuan, and iPhone 14 and iPhone 15 The price of the model is reduced by up to 300 yuan. Other products include MacBook Air, iPadApple Watch, AirPods and apple pencilPrices will also be reduced, and MacBook Air can enjoy a discount of up to 800 yuan. Promotional items are limited to 29,300 iPhones. This promotion is tied to specific payment methods, such as WeChat Pay and Alipay.

Apple rarely offers outright discounts on its latest products, especially its flagship iPhone models. Such promotions are typically run by third-party retailers in China, especially during major shopping events such as Double Eleven, when platforms such as Alibaba’s Tmall and Pinduoduo slash prices to drive sales. For example, during Double Eleven last November, iPhone 16 models were discounted by as much as 1,600 yuan on Tmall. The timing of the latest promotion comes as Apple faces stiff competition from Huawei and other Chinese brands, although the company does offer There was a similar promotion last year.

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