Apple entering new tech field because it thinks users trust it more
Bloomberg’s apple Insider Mark Gurman had some very interesting things to say in the latest issue of his newsletter, Power On. According to Gurman, Apple is entering the smart home industry because the company believes users will trust it more than competing manufacturers.
Apple has always had a very strict privacy policy: people search the Internet for locked iPhones every day. The company also often makes headlines when it refuses to open devices for authorities to search. These examples lead consumers to believe that their data is much safer in Apple’s hands than in anyone else’s.
However, actual investigation shows Apple tops the list Applies to companies handing over user data to authorities. This fact remains largely unknown, and the public’s perception of Apple remains wildly skewed from reality. But that won’t stop the company from relying on it for the success of its next range of products.
Apple wants to further diversify its products, but the iPhone remains its main product. |Video source—Apple
The company has recently become interested in the smart home industry after abandoning its automotive project. Apple wants to create a smart hub that can be mounted on a wall or stand and control all the smart appliances around your home. It also wants to make one Smart doorbell powered by Face ID: The idea is that it automatically unlocks when you get closer. I admit it does sound cool.
The company also continues to invest in XR (augmented reality) and is working on its successor Apple Vision Pro. Apple also wants to try something else that surprised me when I first heard about it: robotics. Apple is currently making a iPad robot and has grand plans for more complex robots in the future.
While perceptions of its privacy policy may be a little skewed, the company could still benefit greatly from it if it succeeds in achieving this goal. The only question then becomes “can it do it?”
2024-12-24 13:58:46