Apple Halts Production Of Its Vision Pro VR Headset

Apple has certainly carved out a niche for itself, selling extremely well-made products at ridiculously high prices. Given the eye-watering prices audiences are willing to pay for laptops and phones, the company thinks it can do the same thing in the damn world of VR with its $3,500 Vision Pro mixed-reality goggles, which might not make sense. Not surprising. But according to reports from sources, it cannot. The Vision Pro is said to be no longer in production.

This is all based on October 2024 reporting information (The site charges $300 to $1,000 per year to read its articles.) The site claims, based on multiple sources, that Apple will cease production of the Vision Pro at the end of the year due to the backlog of unsold devices. There are also rumors that a cheaper model will go into production instead of the previously planned second version of the Pro, which could be released in late 2025.

Perhaps predictably, the Vision Pro failed to capture the world’s attention. Not only does absolutely no one actually want to use a mixed reality headset in their work life, but they especially don’t want to pay used car prices for the kudos. At $3,500, you have to hope that the Vision Pro comes with an absolutely essential set of apps and uses, but well, it doesn’t do that either.

Back in October, information Sources at parts manufacturers told the site that they already have enough parts for more than 500,000 headphones, with “tens of thousands of undelivered parts” filling supplier warehouses. At the time, Apple was said to have sold 370,000 Vision Pro units – a number that seemed very optimistic, but was said to only account for two-thirds of production stock. By comparison, Meta has moved millions of Meta Quest VR headsets at one-seventh the price of Apple’s technology.

If this all proves to be accurate, it would mean that Apple is now no longer making new Vision Pros because not enough people see the reason to pay so much for such a completely redundant piece of technology. as mike rumor point outApple reportedly initially asked its Chinese manufacturers to expect to produce 8 million units of the Vision Pro, meaning it could sell one-twentieth of what it originally expected. Reports claim that Apple has told manufacturers that it expects production of its next, cheaper version of its AR headset to be cut in half, although this suggests that even with cheaper prices, expectations will be significantly lower, but it still seems unlikely.

The relative success of Meta’s 2024 Quest VR headset may be because it found that sweet $300 to $500 price point where people are more willing to take risks on unproven technology. Arguably, Apple could still find its niche in this space if it could get the price down to $1,000 and capture the business market that feels the need to seize on the gimmick, resulting in overworked people forced to watch virtual PowerPoint presentations , until they quit their jobs and took up tassel work.

We’ve reached out to Apple for comment.

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