Apple launches New Year sales event in China, including rare discounts on iPhone 16

Apple has launched China’s rare Lunar New Year discount promotion lasts from January 4th to January 7th. iPhone 16 Pro Maxas well as discounts on other iPhone 16 models, iPhone 15, iPhone 14, MacBook Air, iPad Pro, iPad Air, Apple Watch, AirPods and Apple Pencil.

The atypical promotion for the latest iPhone 16 series comes as investors question the stability of iPhone demand in the region. This may be interpreted as Apple feeling pressure from domestic mobile phone manufacturers such as Huawei.

Customers can enjoy discounts when purchasing through Apple using certain payment methods such as WeChat or Alipay.

This sale is noteworthy because Apple doesn’t typically advertise discounts on its latest iPhone models (if at all). In the United States, for example, Black Friday sales exclude new iPhones entirely from gift card promotions. However, Apple has intermittently held similar New Year promotions in China in the past.

Apple’s grip on China’s smartphone market has been waning for some time, with local Chinese brands dominating the market. The impact is also reflected in its financials. Apple’s total revenue in China fell by 3% year-on-year last quarter.

Apple will officially announce its profit results for the just-ended holiday quarter in about a month, which will give investors a clearer idea of ​​how the iPhone 16 performed in the market.