Apple started teasing an upcoming product this week Apple TV+ Surprises will happen on January 4th and January 5th, tell customers to “stay tuned” and “save the date” in social media posts.

Apple’s images have a tagline: “See for yourself,” but it’s unclear what Apple’s plans are. Some users are Reddit speculation Apple may be planning to launch a promotion giving people free access to Apple TV+ for two days, although others believe this could be a preview of upcoming 2025 TV shows.

January 4th and January 5th fall on a weekend, and the “see in person” wording does seem to indicate that a free viewing period is possible. Apple may share more information in the days leading up to the event, giving us more insights.

Apple has never held a free “Apple TV” + unlimited viewing event, but it does offer free trials to new subscribers and offers the first episodes of some shows so potential customers can preview before choosing to subscribe.

‌Apple TV‌+ is priced at $9.99 per month, and up to six members of a family sharing group can watch content at that price point.

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