Apple’s Historically ‘Bumpy Relationship’ With Nvidia Detailed in Report

Nvidia has become one of them The world’s most valuable company Due to strong demand for their artificial intelligence (AI) server chips from large technology companies such as Amazon, Microsoft and Google. However, Apple is not a major customer of Nvidia, and a new report attempts to explain why.

informationWayne Ma Today’s Overview Apple’s relationship with Nvidia has historically been rocky, but much of the feud dates back to the 2000s and early 2010s, when Steve Jobs was still CEO and Mac computers used Nvidia graphics cards. It’s unclear how relevant these past issues are today, if at all, and the report acknowledges that Apple’s current relationship with Nvidia “isn’t entirely acrimonious.” Two examples of the two companies getting along well include Apple’s recent Partnering with Nvidia for machine learning researchand NVIDIA Showcase Apple Vision Pro Earlier this year it announced a new software framework.

Apple mainly rents access to Nvidia GPUs from companies such as Amazon and Microsoft through the cloud. Reportedly developing its own AI server chip As a long-term solution, but as the report states, none of this proves that Apple is still “allergic” to Nvidia. For more than a decade, and especially in recent years, Apple has simply wanted to develop as much in-house chips and technology as possible for a number of reasons, including lowering production costs, increasing integration between software and hardware, and reducing dependence on outside suppliers. rely. So it doesn’t seem like Apple is specifically shying away from Nvidia, but rather that Apple owns the whole widget overall.

This trend has been going on for years. In addition to long designing its own iPhone chips, the company also began releasing its own Mac chips in 2020 to move away from Intel’s influence. Apple’s The long-rumored 5G modem Rollout on iPhones is expected to begin next year, moving away from current supplier Qualcomm. Apple too Reportedly developing its own Wi-Fi and Bluetooth chipsthis move will affect Broadcom.

So while, as the report states, Steve Jobs may have once pretended during a meeting that Nvidia executives were no longer present, it seems more likely that Apple won’t need to buy GPUs directly from Nvidia at all. Apple is apparently willing to rent GPUs from cloud providers until its in-house chips are ready.

Report Still, the book is interesting and reveals how Jobs was very good at holding a grudge when he wasn’t happy with a situation.