Apple’s new Home products will challenge a long-standing Apple rule, here’s why

Apple is finally taking smart homes seriously Three new home products will be launched in 2025 and Some more After that. While I’m excited about this new family dynamic, it also reminds me of Apple’s longstanding rules, which may be challenged by this new line of products.

Apple is about to launch new home products

Mark Gurman reported In 2025, Apple will start to focus on its home products.

The new year will bring:

• ‘HomePad‘A new smart display
• HomePod Mini 2
• Plus Apple TV 4K Revised Edition

Apple will reportedly launch its own in 2026 and beyond Smart home camera and a video doorbell Integrate with smart lock.

If these different products prove successful, we may see more Home debuts in the future, hopefully including The revitalized AirPort router.

All of this sounds great to me. I’ve been hoping that Apple would put more resources into its home lineup.

But these plans also raise an interesting question.

What happened to “For every yes there are a thousand no’s”?

Apple’s longstanding product rules questioned

For as long as I can remember, Apple has had a key design principle: “For every yes, there are a thousand nos.”

The company highlighted those exact words in a video to kick off WWDC 2013.

They are also used in every aspect, both internally and externally, to demonstrate a fundamental principle: focus matters.

Apple would rather make a few truly great products than a bunch of products that are just good.

Although Apple is one of the most successful companies in the world, its resources are still limited. The more times it says yes, the more diffuse its focus becomes.

This makes me curious about the company’s decision to create its own smart home camera and doorbell products.

Home cameras and doorbells represent Apple’s new big direction

Apple’s upcoming “HomePad“It’s a completely new product category, but at least in my opinion, it fits very well with the company’s existing home products.

HomePad should pair well with HomePod and Apple TV as a device for interacting with Siri and viewing content.

However, upcoming smart cameras and doorbells have a different feel.

Historically, Apple has avoided producing its own HomeKit accessories. Light bulbs, thermostats, smart locks, garage door openers, and more.

Now, however, smart cameras and doorbells are changing that.

I’m excited for these products to arrive, as I anticipate they will be a compelling alternative to existing third-party options. Especially if you’re deep into the Apple ecosystem.

But if Apple gets deeper into making smart home accessories, will we see Apple light bulbs in the future? Smart air purifier? I doubt it. But I’m also not sure how the company decides which products to handle itself and which to leave to third parties.

I want as many Apple home products as possible. But I also noticed that companies can’t do everything.

The camera and doorbell will likely leverage a lot of Apple’s existing tech, so maybe that’s why they’re here. But for Apple’s home division, there are a lot of unanswered questions heading into this new era.

What are your thoughts on Apple expanding its home lineup? Let us know in the comments.

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