- Box signs cooperation agreement with Adobe Express
- Collaboration aims to streamline content creation workflows
- Adobe Express will let Box users create high-quality content using advanced AI tools
adobe and Box announced a new partnership aimed at making it easier for business users to create content.
protocol will see Adobe Express Becomes the default image editor in Box’s online content creation service, giving users access to a more powerful and broader platform.
The move will also bring editing images, creating presentations and managing digital assets directly into Box, meaning users will no longer need to switch between multiple apps to crop and resize images, add filters and remove distractions Force objects and backgrounds and other tasks.
Box partners with Adobe Express
“Every business today is feeling the pressure to create more content to reach a growing audience of internal and external pipelines,” said Govind Balakrishnan, senior vice president of Adobe Express and Creative Cloud Services.
“By integrating AdAdobe Express directly into Box, we are helping enterprises close this gap and meet the needs of millions of business users, allowing them to work with intuition, world-class creative tools and trusted artificial intelligence.
Adobe Express will also bring the company’s Firefly generative AI tool, meaning teams can create AI-driven content within the Box platform.
By reducing the time required to create, review and approve content, businesses can maintain a competitive advantage, the companies said. For example, marketing teams can quickly edit campaign visuals and customize social media content for different markets, while HR can create training materials and update internal communications, and sales teams can develop personalized briefings tailored to their audiences.
The news is the latest step in Adobe’s partnership with Box, which has seen Adobe Document Cloud, Adobe Experience Cloud and Adobe Creative Cloud integrated into the platform.
“As the amount of content created by enterprises continues to increase, Box is leveraging artificial intelligence across our security ecosystem to facilitate collaboration, reduce content contagion and manage risk,” said Aaron Levie, CEO of Box.
“We are excited to partner with Adobe Express to enhance our services with the world’s best creative tools and commercially secure AI. As a result, every Box customer and user will be able to deliver smart content on a single, secure Easily create, collaborate and securely manage digital media in one management platform.