Chrome may be deploying a new scam detection tool

As online fraud grows and becomes more sophisticated, big businesses continue to develop new Fraud detection method. Google has rolled out a new artificial intelligence fraud detection system on its Pixel phones, and now there are signs that it is exploring using artificial intelligence to solve this problem in the Chrome browser.

Chrome’s feature, labeled “Client-Side Brand Detection and Scam Detection Intent,” is designed to use large language models (LLMs) to evaluate the brand and purpose of web pages. It’s designed to identify suspicious websites that may imitate legitimate brands or attempt to steal personal information. By running analytics locally on the device, this feature avoids the privacy concerns associated with cloud-based solutions.

Canary is a beta version of Google Chrome that allows developers and tech enthusiasts to try out experimental features before they are released to the public. These features are accessed through flags, which are used to enable hidden settings for tools that are still under development.

This AI-powered fraud detection is still in an experimental stage, and there’s no guarantee it will make it to a stable version of Chrome. However, if rolled out widely, it could be a useful tool to enhance the security of everyday users.