Cloud providers are running out of ‘next big things’

Artificial intelligence provides a temporary boost to revenue, allowing suppliers to start delivering real innovation now. However, the momentum around AI is also slowing. Enterprises are having difficulty identifying effective business cases, and we are moving from the initial excitement to the practical challenges of successfully integrating AI into operations.

The future of cloud innovation is not dead; It’s getting more and more difficult. Maybe that’s not such a bad thing. This forces us to focus on what really matters, solving real business problems, rather than chasing the next shiny object. In an industry that is often driven by hype, getting back to basics may be just what we need.

Looking ahead to 2025 and beyond, the winners won’t just implement the latest cloud features. They will understand how to combine cloud services, internal innovation and business strategy to create real value. The Wall of Innovation is not the end of the cloud story. Cloud service providers need to reinvest the billions they receive from enterprises into innovations that can truly change the game. It’s your game to lose.