Dating Sunday 2025: The busiest day on dating apps is almost here

Dating apps are gearing up for their busiest day of the year: Dating Sunday.

This landmark day in the dating world always falls on the first Sunday of January. The idea is that singles, returning from vacation and with a lot of new solutions, will turn to dating apps with a fresh outlook and an open heart.

Of course, this is partly marketing, but there are statistics confirming the popularity of this day. Dating apps regularly see a surge in activity on Dating Sunday.

On Tinder, user likes indicate that you want to match with someone. were 15% higher on the first Sunday of 2024 than during the rest of the year. Users are also more likely to respond and engage in conversation. Last year, Hinge, which like Tinder is owned by Match Group, reported a 27% increase in the number of likes sent that day and a 29% increase in the number of messages sent.

“The New Year marks the transition from one chapter to the next and offers us the opportunity to reset,” wrote Mo Ari Brown, Hinge’s expert on love and connections. blog post. “For those looking for connection, the New Year’s energy also brings hope, the promise of renewal and a new start to their dating life.”

Usage growth is expected to remain relatively steady through February (January 1 through Valentine’s Day is considered peak season for apps). Tinder reported that 486 biographies per minute were edited on Tinder during this roughly six-week period. According to the data, 298 million more likes were placed on Tinder during this time than in the rest of the year.

Overall, dating apps have seen some growth over the past year but have struggled to reach pandemic highs as relationships moved entirely online. Users have also become more reluctant to pay for features due to ongoing economic uncertainty. Paying Tinder users decreased regularly. (Hinge was an exception: the company reported that the number of paying users grew 21% in the third quarter of 2024.)