Dell rebrands entire PC line-up, waves goodbye to XPS and Inspiron

Dell is completely revamping its PC lineup to make buying a laptop, desktop, monitor or accessories less confusing for consumers and more like buying a smartphone.

In a series of announcements on CES 2025 In Las Vegas, the company confirmed that PC products will be sold in three different categories: Dell, Dell Pro and Dell Pro Max. This means the end of the company’s recognizable consumer brands such as XPS, LatitudeAnd Inspiron.

The company says the major rebrand, which follows the nomenclature used by Apple to sell iPhones, will make the purchasing process less confusing for consumers and customers with different energy needs. However, this momentum is somewhat undermined by the three sub-brands that comprise each category: Base, Plus and Premium. Let Dell explain it below.

“We have also made it easier to differentiate products within each new product category. We have a consistent tiered distribution approach that allows customers to select the exact device that suits their specific needs. Beyond the starting point (basic), there is a Plus tier, which offers the most scalable performance, and a Premium tier, which offers the most portability and design,” the company said in a press release.

Let’s dive into the branding of Dell’s new laptops and highlight some of the fresh models unveiled at CES.

New Dell brand

Dell’s standalone brand will represent consumer machines designed for gaming, work and school. They replace the XPS line. The new products include the Dell 16 Plus 2-in-1 and Dell 14 Plus laptops, which fall under The Microsoft Copilot+ difference for high-performance PCs with artificial intelligence. These seem to be the most suitable for most users.

They continue to deliver impressive performance with Intel Core Ultra (Series 2) processors that can handle the latest AI capabilities with an integrated NPU delivering up to 48 TOPS performance.

For example, the Dell 14 Plus can be configured from an Ultra 5 (8-core processor at 4.5 GHz) to an Ultra 9 processor with 8 cores up to 5.1 GHz). Added to this are Intel Arc graphics, up to 32GB RAM and 2TB SSD storage, as well as Wi-Fi 7. The display measures 14.0 inches and can be configured for Full HD with touch or 2.5K (2560 x 1600) in normal mode. touch option.

The Dell 16 Plus 2-in-1 (pictured above) with a 360-degree hinge offers similar specs, but it has a larger display with a QHD mini-OLED option that delivers a minimum of 600 nits of brightness. Dell also says there will be AMD and Snapdragon X Series variants at some point.

Dell Pro

The Dell Pro series also meets Microsoft’s Copilot+ requirements and is described as “designed for professional-grade performance.” It combines a small and lightweight design, rugged and reliable construction, impressive battery life, and the processing capabilities of Intel Ultra and AMD Ryzen processors.

The Dell Pro 13/14 Premium models (below) are among the first models to roll off the production line and are described by Dell as “the world’s most premium commercial laptops.” Moon Lake Intel Core Ultra 2 200 V series processors with integrated Intel Arc graphics.

Improved performance over its predecessor is rated at 36% in multi-threaded mode, 19% in single-threaded mode, 82% in graphics rendering, and it offers 3.5 times faster AI than the previous generation. Battery life is also up to 21.5 hours.

At the top of the Pro range, these devices also feature IPS displays (13.3 or 14.0 inches) with a 16:10 aspect ratio and up to QHD+ resolution, as well as the option of a tandem OLED screen on the 14-inch model. , which is 24% more energy efficient. Dell is touting this as the first commercial laptop with such a display.

The design is lightweight, weighing only 2.36 pounds, and meets military standards for durability. Dell says these machines feature a new dual-fan system that delivers 20% more airflow and overall quieter operation.

Dell Pro Max

As you’d expect, the Dell Pro Max is designed for maximum performance and the most demanding applications. Dell believes it has reached new heights of performance thanks to a “new proprietary cooling design” with options for the highest-end Intel Core Ultra Series 2 U models, as well as AMD Ryzen and Threadripper options, and professional-grade graphics from NVIDIA. RTX 2000 Generation Ada Laptop GPUs.

The company says, “You can run intensive workloads, from animation to video rendering, run artificial intelligence techniques and fine-tune large language models (LLMs) while maintaining security and managing costs.”

The first examples to be showcased at CES 2025 will be the Dell Pro Max 14 and 16 variants (both pictured below) with displays up to 16 inches in size and QHD resolution. There is also a touchscreen option with a 16:10 aspect ratio.

Dell hasn’t confirmed all the specs for these heavier machines yet, but there’s Wi-Fi 7, Bluetooth 5.4, up to 4TB of SSD storage, and ultra-fast 6,400 MT/s memory.