Elon Musk turns Cybertruck explosion into a marketing moment

New Year started with worst kind of explosion. Early on the morning of January 1, the attacker blew up the cybertruck in front of the Trump Hotel in Las Vegas, using fireworks and pepper spray. The explosion injured seven bystanders, and the driver reportedly committed suicide before the explosion.

Although the criminal has since was identified On-duty soldier Matthew Livelsberger still has many questions. At the time of writing this article, the attacker’s motives are still unknown, and whether his actions have any connection with car attack in New Orleans last night, leaving 15 people dead and dozens injured. However, one thing is clear: how Cybertruck creator and champion Elon Musk will react to the use of his signature vehicle in a potential terrorist attack. It turns out he would turn it into a marketing opportunity.

By the evening of the day of the explosion, Las Vegas law enforcement agencies had already praised the Cybertruck’s durability for assistance in containing the explosion. The futuristic-looking car has durable steel doors, which apparently prevented the hotel’s glass doors from shattering. Musk quickly seized on this detail and began tweet X told his 210.2 million followers that the suspect “picked the wrong car for a terrorist attack.” He moved on retweet a fan who called the incident a turning point in his decision to finally buy the Cybertruck.

On Thursday morning, Musk went even further. He retweeted bloody attack illustrationwith an animated phrase from Musk about the explosion: “Best Tesla ad ever!” In the picture, the exploded Cybertruck does not have a single scratch, although the real car involved in the attack had its own The windows are broken and the outside is scorched.. (The tires remained surprisingly intact, however.)