Google’s Advanced AI Video Tool ‘Veo’ Rolls Out Privately to Enterprise Customers

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Google has just announced that its enhanced video creation tool Veo is now available to select business customers through a private preview. Companies can access Veo through Vertex AI, Google Cloud’s platform for building and running artificial intelligence models.

The Power of Veo

First introduced at the Google I/O Developer Conference in May, Veo is Google’s flagship device. AI model for converting text to video capable of creating short high-definition video clips at 720p or 1080p resolution. Users can create six-second clips from text prompts or images, with options for cinematic effects, time-lapse, and even mask editing to clarify certain sections of the video.

Artificial Intelligence Tools also offers flexibility in aspect ratio, supporting both standard landscape and portrait formats. Along with Veo, Google has also made its advanced image generator Imagen 3 widely available on Vertex AI, introducing new customization and editing tools to users.

Built for business

Google has equipped Veo with tools to help businesses create content safely and responsibly. Videos are watermarked using DeepMind’s SynthID technology to prevent misuse, and the platform has security filters to block harmful or unethical content. Google also guarantees that customer data will not be used for train AI.

“Both Veo and Imagen 3 have built-in protections against the creation of harmful content and adhere to Google’s Responsible AI Principles,” Google said in a statement. “We will continue to invest in new methods to improve the security and privacy of our models. We do not use customer data to train our models using Google Cloud’s built-in capabilities. data management and privacy control. Your customer data is processed only in accordance with your instructions.”

Generative AI is quickly changing the rules of the game for business because 86 percent of companies is already using it and reporting higher income. With this launch, Google continues to outpace competitors such as OpenAI, whose Sora video creation tool just entered the market.

Businesses can use Veo to create marketing materials, content for social networksor even short videos. For example, Mondelez International, Oreo’s parent company, plans to use Veo for marketing campaigns. Quora is also looking to integrate it into its chatbot platformTo make conversations more interesting. Agoda, a popular travel platform, is already testing Veo to create videos about travel destinations. By doing so, they reduce production time and explore new ways to captivate their audience.