E3’s Organizers Are Back With a New Event. This Time, Doctors Are Invited Too
The organizers The E3 Games Extravagant Conference announced the event of a dead in 2023. The attendance of the pompous, saturated news of the exhibition was in decline in 2019, and after the COVID-19 LockDown organizers of the Association of Software for Entertainment conducted another virtual one. Show in 2021 before drinking a plug.
Now ESA is ready to move on with a new, vaguely described event called “Interactive Innovation Conference”, called “IICON”. Developers of a large game, such as Microsoft, Nintendo, Sony Interactive Entertainment, Electronic Arts, Ubisoft and others, are already confirmed for the show.
But ESA President Stanley Pierre Louis wants to clarify one thing: “This is not a new E3,” he says WireD.
According to Pierre Luis, in Las Vegas, which should take place in April 2026 in Las Vegas. It will also be a consumer show with demonstrations or forum to talk about the development of games. He says that there are already events “which make all these things very well.”
Instead, with IICON, ESA hopes to overcome the gap between many industries formed by achievements in video games, from cinema and music to health and education.
“We are proud of the story that we had in the placement of E3, and what he did to unite our industry,” says Pierre Louis. “But this is a completely excellent event for another purpose and another audience.”
The inclusion of Hollywood studios makes sense. Games and Hollywood enjoyed a successful marriage, from Super Mario Bros. movie and its achievement as one of the most box office animation films of all time, to the HBO adaptation recognized by critics The last of usThe crossover field in the musical industry also seems natural, since such musicians as Travis Scott and Ariana Grande held virtual concerts in FortniteField
More opaque is the connection between video games and such a industry as health care. However, according to Pierre Louis, they are more connected than you think. “Surgeons study their trade through mixed reality in order to understand how to improve their skills,” he says. “Alzheimer’s ADHG and Alzheimer’s disease are now processed through video games, sometimes through recipes.”
The organizers have not yet published details about the speakers or panels that will appear, but, according to Pierre Louis, the schedule will not resemble the exhibitions that have risen to take the place E3. “If you look at how interactive entertainment was used in a number of other areas,” he says, “you can see that it has a great influence, even if people do not recognize and celebrate it so much.”
The new event will be “only an invitation”, so interested participants will need to register for participation. This will free up a place for high -profile names in several industries. “What has not been enough from the moment of sunset E3 is the ability to unite everyone in order to convene, at the same time attracting a wider business community,” says Pierre Louis.