Inside details on Apple-MLS deal, viewership revealed in new report

Apple inks deal with Major League Soccer (MLS) starting in 2023 10 years of partnership– Huge swings on both sides. Now, two years later, a new report sheds light on how the partnership is progressing, including an inside look at ratings and more.

New ratings details for MLS season tickets

Apple and MLS have a history of being very secretive about performance MLS Season Pass. But here’s an inside look at how things are going.

Paul Tenorio is Competitor (Apple News + Links):

According to sources, according to The Athletic, more than 1 million people watch all Major League Soccer (MLS) games on average every Saturday, and about 94% of subscribers believe that season tickets are “significantly” better than previous broadcasts. Post-game viewership has also increased from 2023 to 2024, which may reach 50%. driving force, but even taking away Miami’s three playoff games, the crowd was still excited.

Unlike other streaming services like Netflix, Disney+ and even Apple TV+, it’s hard to find a good benchmark to compare these numbers against.

Is a million Saturday viewers a good thing? It’s really hard to say because we don’t know how much these numbers have grown, and it’s hard to compare MLS season tickets to any other streaming service.

Still, a 50% increase in postseason views points to a positive outlook — as Recent MLS Reviews Subscriber numbers were “better than expected.”

Apple’s Strong Commitment to MLS Transactions

this full report Well worth a read, including all sorts of details about the inner workings of the Apple-MLS partnership. For example:

What stood out the most about the first two years, according to multiple people involved in the production, was Apple’s commitment to the project. Apple has built a large team to focus on Season Pass, and they are in regular contact with MLS leaders. Apple executive Eddy Cue recently attended a league sports and competition committee meeting to discuss with owners what steps Apple is taking to help move the league forward and to learn what MLS will do in the coming years, sources said. development measures.

Apple and MLS both gained a lot when they struck a 10-year deal, but they also took a lot of risks.

• Apple has invested heavily in not only broadcasting Major League Soccer, but also becoming an official sponsor of the entire league.
• Major League Soccer (MLS) is pushing viewers toward streaming, but that’s risky when many sports viewers stick to linear viewing habits

Overall, this partnership sounds very healthy so far and will be beneficial for both companies.

Apple’s ambitions in sports are clearly bigger than MLS, but perhaps its efforts in this area will help it get ahead as more leagues try to transition to streaming step.

What conclusions did you draw from the report? Let us know in the comments.

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