Apple @ Work: Is 2025 the year Apple releases a Google Workspace competitor? – 9to5Mac

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Google carefully created its presence in the enterprise market for almost two decades, starting with a key launch in 2006. In the same summer, Google introduced Google Apps for your domain, the first iteration of what Google Workspace will ultimately ultimately. This early version allowed enterprises, schools and organizations to use Gmail, Calendar and Docs in their own domains for free. At that time, it was an innovative course, offering a simple but effective alternative to traditional solutions for hosting e -mail and greatly facilitated the deployment of Chromebook. I would say that this is one of the most effective Google products in its history.

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Its decision to offer a free plan at the early stage of Google separately from other e -mail services of an early cloud. This step attracted to the cost of an organization, striving to abandon hosting by e -mail or consumer assessment (YOURBUSINESS@gmail.com), without accepting additional costs. Providing reliable hosting by e -mail, tied to user domains, for free, Google quickly created confidence and entrenched in the space of the enterprise at a time when Microsoft was not committed to the cloud service. He introduced himself as a way to move away from managing the exchange.

This strategy has paid off over the years, when Google’s proposals continued to develop, first rebranding as G Suite, and then as Google Workspace. Today, Google WorkSpace and Microsoft 365 dominate the Cloud email market, with its large set of joint work functions is a solution by e -mail and cooperation for enterprises around the world. Google’s early gambling about simplicity and accessibility in many respects was formed by today’s landscaping of cloud performance.

While alternatives, such as Proton Mail, Spike for Teams, Fastmail and others, went on stage with unique offers, they did not violate the dominance of “large two”. Nevertheless, Apple can sit on the basis of presenting a new option for enterprises.

Construction blocks are already here

Adding Apple 2021 Email User Domains for ICLOUD+ was a small, but significant step, in my opinion. This function allows users to place user email addresses with Apple, but its focus remains mainly on individuals and families. Despite this, it hints at greater potential, in my opinion

Management records of Apple Apple, used for the formation and deployment of enterprises, can easily integrate with iCloud email hosting capabilities. The infrastructure exists, and Apple has already shown interest in serving business clients thanks to its careful concentration on corporate devices, support, and even devotes devices with Apple Business Essentials itself

While the full -fledged Google Workspace or competitor to Microsoft 365 can be stretched, Apple does not need to be striving to target so high. Instead, he can position the service as a simpler solution for organizations already invested in the Apple ecosystem – e -mail and joint work of IWORK. Since Google and Microsoft tried to lay more and more functions, Apple can focus on a simple approach. Their marketing message can be like how they represented MobileMe a few years ago (exchange for the rest of us). Focus on how Google and Microsoft products are difficult to control and get most of it, and then a step Icoud for business As an alternative.

Additional, not competing, approach

Enterprises that go “All in” on Apple equipment – attracting iPhone, iPad and Mac – can benefit from a native decision by e -mail and performance. This does not have to correspond to Google or Microsoft Functions for a function. Instead, Apple can offer something unique: the decision by e -mail and cooperation, closely integrated with MacOS, iOS and iPados. Think about it as an Apple to make experience IT even more smooth for companies already committed to the ecosystem.

Email and a set for working with Apple can be an ideal solution for small enterprises, schools or creative teams that are priority for Apple’s simplicity and confidentiality. This can be well contacted by Apple applications by default (Mail, Calendar, IWork and Facetime/Imessage).

2025 seems to be a suitable time to launch a business decision by e -mail

With an increase in Apple’s attention in enterprises – such as improved devices API and more dense integration with business processes – it seems that Apple can release a basic solution for hosting by e -mail with iWork support. This will not replace Google Workspace or Microsoft 365 for most organizations, but this is not necessary. The Apple force consists in the offer of polished, easy to use solutions that complement its equipment. He can start small, break it for small teams, and then try to develop this service over time.

Apple does not need to defeat Google and Microsoft – you just need to give it to customers another option to adhere to the ecosystem that they already trust.

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