
Own it and label it
It occupies courage, and jokes are afraid to do it.
Thirty years ago, when there was an avalanche of e -mail on the horizon, I suggested that in any commercial e -electronic letter there is $ in the topic line. A simple way for email programs to filter it if you are not looking for it. Obviously, this did not gain popularity, but not because the recipients were against.
I regularly receive texts from people who pretend that they know me, or I sell something. They decided that the knowledge of someone’s contact information is the same as to have the right to steal their attention. If they were honest, we could make our own choice. When our first interaction shows that you are a liar, it is difficult to imagine that it comes well from there.
Bruce Schneier has an insightful sentence: AI -generated voices should sound like robots (I’m not sure that his method chooses, but the idea is really smart). A strange valley is real – and when a computer sounds like a friendly person, we create disappointment and confusion, when it turns out that this is not so. A pleasant robot is still a robot, and we can answer accordingly.
[Trivia: all the AI computers in Star Trek were played by one person–Majel Barrett–over the course of many decades. The quality got better, but we could always tell it was the computer…]
If you need to pretend that your product is handmade or that you are a friend, or that it is a person on the other end of the line, you are pumping up.
Mages must hide. Marketers and technologists should serve. Turn on the light and clarify.
(And the social action is the only way to which this will happen is the crash theory of the game rewards people who are deceiving, so we must do it too expensive for this.)