Sony Is Betting Big on the Global Growth of Anime

The company said that anime is extremely popular among Gen Z and Gen Alpha audiences. He also noted that fandoms are engaged on a level rarely seen in other mediums; They Love characters, content and stories – and this makes them a ripe target for businessmen.

However, it is true that anime is increasingly becoming big business. The global market for Japanese entertainment, once considered the preserve of weaklings, has more than doubled in size in the past ten years. More pertinently, by 2030 it is projected to be worth a staggering $60 billion worldwide.

Sony doesn’t just want a piece of this pie; it wants dominate This. While the company will face stiff competition from the likes of Disney and Netflix, it believes its Japanese origins, as well as its unique combination of subsidiaries, put it in the best position to lead the sector.

It is true that the company has a competitive advantage here; music, television, movies and games intertwine to make the anime industry what it is, and Sony has a hand in it. All from these pies. The ambitions of One Sony fit perfectly here.

“We have a unique opportunity to collaborate with all Sony group companies to serve anime fans and creators,” Purini said.

If the anime industry does indeed grow at the predicted rate, then Sony will be able to clean up its act in the coming years.

[source hollywoodreporter.com]