Gone are the days of sitting on the couch, turning on the TV and knowing the game will be broadcast where you expect it to be. In the modern world, there are more sports to watch than ever before, but finding the game you actually want to watch can often feel like an endurance pursuit in itself.
However, Nielsen aims to cut through the clutter with a new feature in their Gracenote device that will help sports fans find exactly what they want to watch, when they want to watch it. While every streamer competes for viewers, Nielsen’s new service uses a single API to access data across leagues and games, providing users with viewing options, real-time schedules, and team and league data. Future updates will bring live scores, league standings and even let you know when your favorite athletes are featured in other entertainment content Best Streaming Services.
Commenting on the new service, which will be showcased at CES from January 7-9, 2025, Gracenote Chief Product Officer Bill Michels said: “Sports programming has the unique ability to attract large and passionate audiences, which is important for video providers looking to increase engagement. and time spent using its services. With Gracenote’s new solutions, customers can now leverage sports content to deliver innovative discovery experiences and compete for their viewers and their attention.
Easily find where to watch your favorite sports live
With sports rights fragmented across regional channels, local networks, streaming services and sports-specific apps, it’s no wonder consumers are confused. According to Nielsen, of the 2,430 MLB games played during the 2024 regular season, only 150 will be broadcast nationally on traditional broadcast or streaming channels, meaning fans will watch 93 of them that season. % of games faced difficulties.
The new service On Sport will cover some of the biggest organizations in sports, pulling in information from the NFL, NBA, Formula 1 and the Premier League. It will also provide consumers with a tailored experience and recommend upcoming games based on preferences and viewing history. It will also enrich the post-match experience with relevant viewing options such as highlights, recaps and post-match analysis, meaning your afternoon sport doesn’t have to end at the final whistle or the checkered flag.
The entire service looks to be a huge win for providers and consumers alike, allowing viewers to navigate the often overwhelming sports landscape in a simple way and ensuring you never miss a second of the action, no matter where you play it bell.