January 13, 2025

T-Mobile agrees to acquire Vistar Media, which focuses on programmatic digital out of home advertising, for $600M in cash; the deal is expected to close in Q1 (Kerry Flynn/Axios)

Kerry Flynn / Axios:

T-Mobile agrees to acquire Vistar Media, which specializes in programmatic digital out-of-home advertising, for $600 million in cash; The deal is expected to close in the first quarter— T-Mobile has agreed to acquire Vistar Media, an advertising technology firm specializing in digital out-of-home experiences, for $600 million, the companies announced Monday.

2025-01-13 14:10:13