Tag: programmatic

T-Mobile agrees to acquire Vistar Media, which focuses on programmatic digital out of home advertising, for $600M in cash; the deal is expected to close in Q1 (Kerry Flynn/Axios)
January 13, 2025

T-Mobile agrees to acquire Vistar Media, which focuses on programmatic digital out of home advertising, for $600M in cash; the deal is expected to close in Q1 (Kerry Flynn/Axios)

How ad mediation on programmatic platforms is different from using a single ad network
December 18, 2024

How ad mediation on programmatic platforms is different from using a single ad network