To Fight AI Search Spam, Prioritize Real Human Voices

At some point in the future, AI It is possible to create works of art, music, and writing that rival those created by humans. Currently, the most impressive thing about most generative AI is their ability to do a lot of mediocre work quickly. This capability is transforming many industries: In higher education, where I work, we find it difficult to distinguish between the mediocrity produced by artificial intelligence and the stuff students are learning to produce excellent work. But no industry has been transformed by artificial intelligence as much as the mysterious world of search engine optimization.

Search engine optimization is the dark art of making a business more prominent in searches for specific keywords. Since search engines rely on links, a popular form of SEO involves creating thousands of pages of realistic text that contain links to the pages the client wants to promote. This type of search engine spam is a pervasive invasive species on the modern web, and generative AI does a great job of creating spam quickly. In fact, search engine spam is so common that Google, Bing, and other search engines now offer AI-based assistants that promise to answer questions in a human way rather than pointing frustrated users to deceptive search engine spam. mail. Therefore, as a network scholar Files of Judith Donners and Bruce Schnellwe’re starting to see LLMO (Large Language Model Optimization) trying to get new search engine AI to return specific data or recommendations to promote one website or product over another.

In other words, the web is increasingly becoming a cesspool of automatically generated content, written by machines designed to be read by machines. As a result, authentic human voices are becoming a rare and desirable commodity. Over the years, people familiar with the matter have added “website:reddit.com” came to search hoping to get real human opinions, but SEO has now come to Reddit, Artificial Intelligence Powered Robots Commit to mentioning your products in reviews in a “human and authentic” way.

To find a truly human voice, by 2025 we will increasingly flock to the oldest corners of the web, where human moderation keeps machines inaccessible. consider meta filterfounded in 1999; here, 12,000 paying members, with the help of a small group of moderators, showcase the best sites and stories they discover and answer each other’s questions on AskMeFi. or arenaan ad-free social network where users can collect video clips, images and web links to document their interests and explore rabbit holes.

In 2025, we will also be taking advantage of some of the latest social media tools to carve out our own human space. Our research shows that in addition to the influencers and minor celebrities dominating the TikTok and YouTube feeds, there are millions of video makers No Want to go viral. Instead, they create short videos for family and friends, subvert recommendation algorithms, and use social media not for celebrity but to maintain social connections.

Whether or not artificial intelligence dominates our entertainment and intellectual future, what is certain is that humans still want to connect to each other. By 2025, as artificial sounds continue to drown out human voices, tools that help us find real voices may be as valuable as those that can convincingly pretend to be human.