What you need to know
- The Ultrahuman Rare Desert Collection was announced at CES 2025 and is available in Desert Rose, Dune and Desert Snow.
- It uses the same components as the Ultrahuman Ring Air, including sleep, movement and health tracking.
- They start from £1,499, which is significantly more than the usual cost of smart rings made from premium gold or platinum.
Smart rings have always struck a balance between elegance and style. Ultrahuman Rare will lean heavily towards the latter, with truly premium materials and “handcrafted” designs that will be more in tune with traditional jewelry. And I suspect this will be the first of many smart rings to dedicate themselves to luxury.
Announced at CES 2025, the superhuman rare “Desert Collection” will come in Desert Rose, Dune and Desert Snow. The first two use 18k gold sourced from “approved refineries” and cost £1,499, while the Rare Desert Snow uses PT950 platinum (meaning it’s 95% platinum) and increases the price to £1,799 pounds sterling.
All three luxury smart rings will feature a matte texture on the outer shell that will reflect light in different ways, differing from the typical matte or glossy appearance of regular titanium. smart rings.
Inside are, of course, Ultrahuman Rare rings. are normal. As £329 Superhuman Air RingThe Rare series features 6-axis motion sensors, PPG and skin temperature sensors that track sleep quality, recovery and activity. Ultrahuman says that “what sets Rare apart… is the sophisticated engineering that creates a durable yet aesthetically pleasing form factor in gold, platinum and rose gold.”
Anyone who buys the extravagant Ultrahuman Rare will receive a lifetime subscription to UltrahumanX—meaning the company will theoretically replace your Rare if it’s stolen—and access to all current and future Power plugs for example, detection of atrial fibrillation and smart alarm clockswithout having to pay for access.
However, Ultrahuman Rare will be damn expensive when it releases in mid-January; the most expensive competing smart ring currently costs $499. Oura Ring 4 in gold or rose gold. It will also be available exclusively at two department stores: Selfridges in London and Printemps in Paris.
I doubt the Ultrahuman Rare will sell anywhere near the same prices as traditional smart rings, but I’ve heard stories of people using smart rings as engagement rings and I’m curious if tech-savvy people will be willing to pay the premium for higher quality materials, but at the same time normal sleep tracking.
In my opinion, the main issue will be longevity. Ultraman speaks in his Frequently asked questions page that “a gradual reduction in battery life can be expected over 1-2 years” for any smart ring. So what happens when your prized superhuman rare item starts requiring frequent charging to keep working? I doubt Ultrahuman will be able to take apart their luxury rings, replace the battery and send it back, although I’d like to be surprised.
Whatever happens with the Ultrahuman Rare Desert Collection, I’m sure we’ll see more partnerships like this between brands in the future. Imagine if you could find premium Samsung Galaxy Ring at Macy’s or the limited edition Oura Ring Luxe in collaboration with Tiffany & Co.
There will no doubt be a market for luxury smart rings where people will pay more for style without paying much attention to exclusive features. And the same can easily be applied to smart glasseswith a more premium style combined with speakers, cameras and artificial intelligence.