In today’s digital-first world, having a website is no longer optional for local businesses. It has become a necessity. Whether you run a restaurant, boutique, or consultancy, a well-designed website can unlock a wealth of opportunities to grow and thrive. Despite this, many local businesses continue to operate without an online presence, missing out on countless potential customers.
In this article, we’ll explore why every local business needs a website powered by compelling data, actionable insights, and success stories in 2025.
1. Digital transformation: why it matters
Consumer behavior has changed dramatically over the past decade. Over 70% of customers research a business online before purchasing, so your website can feel like a modern storefront. Without it, potential customers may not even know you exist.
Main reasons for digital transformation:
Mobile Search Dominance: With 58% of web traffic coming from mobile devices, websites ensure they’re connected to you anytime, anywhere.
Credibility & Trust: According to research, 56% of people say they don’t trust a business that doesn’t have a website.
Social media isn’t enough: Platforms like Instagram and Facebook are great for engagement, but lack the control, flexibility and search visibility that websites offer.
2. Increase sales and visibility
The website acts as your 24/7 salesperson, working even when your physical store is closed. It allows clients to:
Discover your products and services.
Read reviews and testimonials.
Buy or inquire online.
Numbers don’t lie:
Businesses with a website earn 50% more revenue than those without a website.
Local SEO can increase online traffic by 500%, directly converting into foot traffic.
Simply by being online, you can make your business discoverable to local customers who are actively searching for what you have to offer.
3. Success stories of local businesses
At Squarete, we specialize in helping local Georgia businesses build an impactful online presence. Here are two examples of how websites can change your business:
Case Study 1: Family Bakery
Challenge: A small bakery relies entirely on word of mouth and is struggling with declining sales.
Solution: Square developed a simple, user-friendly website with an online menu and ordering system.
The result: Online orders increased by 80%, and traffic increased as customers discovered the bakery through Google.
Case Study 2: Local Machine Shop
Challenge: Competing with larger chains without an online presence.
Solution: Square created a website optimized for local SEO, highlighting services and providing easy appointment booking.
The result: The store ranked No. 1 in Google searches for “mechanics near me” and saw a 60% increase in new customers in three months.
4. Practical tips for creating a website
Getting started with a website doesn’t have to be complicated or expensive. Here are some tips:
A. Choose the right platform
Platforms like WordPress, Wix or Shopify are user-friendly and customizable.
B. Focus on local SEO
Use location-specific keywords such as “[your business type] exist [your city]” to attract nearby customers.
Add your business to Google My Business for better visibility.
C. Prioritize operational responsiveness
Make sure your website looks and functions flawlessly on smartphones.
D. Contains basic functions
Contact forms, product pages, customer reviews, and blogs can have a big impact.
For businesses that want to easily stand out, Squarite offers end-to-end web development services tailored to your unique needs.
5. The cost of not having a website
Without a website, you run the following risks:
Customers were lost to competitors with stronger online presence.
Not visible in online searches.
Missed opportunities in e-commerce and digital marketing.
In 2025, the website is no longer just a tool, but the foundation for growth. It’s an investment that pays dividends in the form of visibility, credibility and increased revenue.
final thoughts
If you’re a local business owner, now is a great time to take your business online. A well-designed website can help you attract more customers, increase sales, and future-proof your business in an increasingly digital world.
Ready to get started? Ashlar can help you create a website that truly reflects your brand and drives results. Let 2025 be your year of growth!