With AI at the forefront, TECNO’s new image processing solutions will take your smartphone photography to the next level

While smartphone camera hardware continues to improve, there’s a limit to how much a phone can hold before it becomes too big and bulky. So the real magic happens on the software side. TECNO is a pioneering technology brand in emerging markets around the world, at the forefront of these exciting advancements. They focus on solving the challenges that have long plagued mobile cameras, helping you improve your smartphone photography experience like never before.

During the Future Lens 2024 event held in Chongqing, China, TECNO launched three breakthrough image processing solutions – TECNO Image Matrix (TIM), innovative EVS dynamic shooting technology and the versatile Tap Any Zoom dual-lens telephoto – —These fantastic features will be held in Chongqing, China in 2024. Here’s what you need to know.

TECNO Image Matrix (TIM)—the new artificial intelligence imaging “brain”

TECNO Imaging Matrix (also known as TIM) has completely changed the way mobile phones process image data. It essentially reorganizes the data pipeline so that every stage of the imaging experience—from the moment you compose and take the photo to the final image you see on screen—gets the best possible artificial intelligence processing. The main goal is to ensure you get the perfect shot the first time without having to figure out complicated settings and features that only professionals may be familiar with.

TIM uses a layered structure to optimize the four stages of image creation. Starting at the bottom, the foundation is hardware, including camera modules, sensors, processing packages, and displays, which help build a stable foundation. Next is the deconstructed layer, which includes a series of 10 imaging improvements such as noise reduction, color balance, tonal adjustment, image stabilization, color correction, and more.

Now, the image data reaches the engine reconstruction layer, a central hub called TAPS (TECNO Algorithm Processing Stack). Simply put, this is where the magic happens. Four artificial intelligence-driven imaging engines work together: AI RAW, AI SNAP, AIGC Studio, and AI UT (Universal Tone).

Artificial intelligence raw data Enhance low-light and backlit scenes and improve clarity, image clarity and color. Artificial intelligence snapshotAs the name suggests, it eliminates shutter lag for lightning-fast image capture without lag, ensuring the moment you want to capture is never missed. at the same time, AIGC Studio It’s all about powering image enhancement, generation and editing tools.

at last, AI UT (universal tone) Automatically restore and enhance skin tones to give the most accurate representation of the people in your photos. As you may have guessed, each engine targets smartphone photography pain points, creating a seamless, accurate and detailed imaging experience for every shot.

The results of all computing work are implemented on top of the application layer. Of course, whether you’re photographing still landscapes or athletes in motion, you’ll get clear and vibrant images. But it also serves as the backbone for new features and capabilities, such as AI Shooting Quality++, Portrait Master, Video Master, AI Snap, and AI Image Studio.

As is often the case with smartphone cameras, taking photos of objects in motion is more of a miss than a hit. Unless everything is perfect down to the millisecond, the shot is either too early or too late, causing the actual action to be blurry while the stationary background is sharp. TECNO’s EVS Dynamic Snapshot technology solves this major pain point by revolutionizing the way action shots are captured.

EVS dynamic snapshot does not capture pixels frame by frame, but monitors the complete trajectory of object movement and records movement data. It uses dynamic tracking to lock onto moving subjects, while artificial intelligence algorithms combine the dynamic information collected by EVS with the stable background recorded by the RGB camera to produce a single, clear, comprehensive image that highlights the action with razor-sharp focus.

Whether you’re photographing a race car at the track, a dog running in the park, or a kid hitting a ball on the tennis court, EVS Dynamic Snapshot completely takes the guesswork out of when to press the shutter. Instead, you’ll enjoy crystal-clear footage with the focus on the action, no matter the situation.

Telephoto lenses in our smartphone cameras are an exciting addition, but they’re proving to be more innovative in theory than in practice. Unless you have very steady hands or extra equipment like a tripod that smartphone photographers don’t usually carry around, getting the perfect high-zoom lens can be a chore.

Not to mention the annoying pinch gestures or having to manually adjust the zoom slider while trying to keep the phone completely still, and you’ll often end up with a distorted, unfocused image rather than the beautiful close-up you’d hoped for.

This is where TECNO’s artificial intelligence-driven Tap Any Zoom biprism telephoto technology comes in. Instead of manually sliding sliders and uncontrolled pinch gestures, you can simply double-tap your subject on the screen and the camera will instantly zoom to the necessary level (up to 30x) for fast, precise framing.

Biprisms provide a wide shooting area, while lens shift OIS cancels out external vibrations. Paired with artificial intelligence algorithms, you can finally get clear, focused, and detailed photos of the subjects you want to capture from a distance. The best thing is that with a wide field of view as the starting point, the telephoto sweep function stitches together full-frame lenses without distortion, making reframing a breeze.

TECNO will revolutionize smartphone photography in 2025

TECNO’s image processing solutions are another step in the right direction for the global technology brand. Through these innovations, the company is pushing past hardware limitations and leveraging software and artificial intelligence to take smartphone cameras to a whole new level.

Whether you’re looking for the perfect action shot, a gorgeous panorama with multiple reframing opportunities, or just a standout still with vibrant, true-to-life color, TECNO’s latest technology has you covered.

So, will all these exciting new technologies be making their way to consumers soon? The good news is for sure, TECNO is expected to launch many new camera upgrades with its flagship products in the near future.