- Wix adds a new feature to bring AI to customer support
- AI chatbot integrates with the website’s internal systems to generate relevant and timely responses
- This feature is available for free with upgrade options
Vickers, one of best website builder In the market, a new generative artificial intelligence (GenAI) tool has been launched with the aim of improving customer interactions.
The feature is called AI Site-Chat and is designed to act as a virtual agent for customers. This way, businesses using Wix can answer customer inquiries and provide relevant information 24/7, even without employees or business owners.
In a press release shared with TechRadar Pro earlier this week, Wix explained that AI Site-Chat works by integrating with a website’s internal systems. This allows it to extract real-time data from website resources to provide accurate and timely information.
Wix further elaborates that businesses can benefit from integrating AI Site-Chat in two main ways. One of them is the obvious one – enhancing the customer experience by providing service 24/7. Because the virtual agent is powered by artificial intelligence, it is able to identify the intent behind each user query, allowing it to provide pricing as well as customized answers and recommendations.
Now available
Another advantage of AI-powered chatbots is that they can be customized to reflect the brand voice and can be configured with specific restrictions or preferences.
“Our latest AI feature, native AI Site-Chat, gives small and medium-sized businesses enterprise-grade tools to help them interact with their website visitors,” said Yaniv Ben Simon, product lead for AI Site-Chat at Wix. “Businesses can Use this feature seamlessly to deliver instant, conversational customer service, sales, and support in one place, and ultimately reduce friction, increase engagement, and increase conversions. ”
Wix users can use the English version of AI Site-Chat. It is free to use initially, but users can choose to upgrade to a premium plan for unlimited use.
Owain covers everything related to website building on TechRadar. He has a background supporting SME growth, running his own business and has interviewed several key figures within Wix.
This is the latest in a series of artificial intelligence tools and features released by Wix. The platform now offers everything from a full AI website builder to AI-powered text writing and image editing tools.
This follows an industry trend where almost all the top website builders on the market are looking for ways to leverage artificial intelligence to help users create websites faster and easier than ever before.
Wix’s new AI Site-Chat tool is likely to be popular with website owners, helping them answer customer questions faster than ever and removing potential bottlenecks in the buying process. But users should also approach this new tool with caution, as overreliance on artificial intelligence in customer interactions can lead to frustration and potential disengagement.