X CEO Linda Yaccarino makes unexpected big move CES 2025 Give a keynote speech. The former NBCUniversal executive, who joined Interview with CBS News investigative reporter Katherine Herridge at 1:30 p.m. PST.
The conversation comes after a tumultuous few years for the embattled leader of the social media platform. Yaccarino is no stranger to the interview stage, but when she was asked point-blank about her activities on the platform, she came off as sluggish. Her 2023 Vox Media interview is almost legendary, some describe it “It’s like Silicon Valley on HBO.”
CES invited Yaccarino to speak, describing her as a tenacious innovator. “Linda’s career embodies the spirit of CES – innovation, resilience and vision,” said CTA CEO Gary Shapiro. Press release CTA President Kinsey Fabrizio called her a “visionary.”
However, what this vision is is difficult to define. Since Yacarino took power, she has done nothing to bring X back to a more attractive center (a large group of people – including many celebrities – recently quit X and joined BlueSky). In fact, the platform has become more closed and more fertile. dangerous misinformation. On a more practical level, companies Has reportedly lost 72% of its value.
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Still, Yaccarino’s talk may be more compelling now than it was three months ago. Her boss, Elon Musk, now sits on the right hand side of incoming President Donald Trump (the chat will take place just weeks before Trump is re-inaugurated), and Musk Facebook is now using X and its 200 million followers on the platform to shape policy. A recent barrage of tweets helped temporarily resolve a funding bill This would allow the U.S. government to function for a few more months (the revised bill did pass).
Musk is also about to start a campaign with Vivek Ramaswamy DOGE (Department of Government Efficiency)which would mean significant cuts in spending by the U.S. government. Whatever Musk and Ramaswamy decide will likely be discussed through the X echo chamber and likely through live polls.
I don’t expect Yacarino to address these issues directly. She could deflect questions about the health of the business, worrying comments about it, possible conflicts between Musk’s various businesses, his control of his increasingly influential platform and his new, unelected administration Role issues.
Since she described X in her press release as a “global newsroom in your pocket,” Herridge will surely be pressuring her to understand that, with many high-profile news outlets leaving the platform, X remains It’s a newsroom.
Her answer may not make any sense, but it guarantees Musk will like it and everyone on X will accept it.
Enjoy the exhibits at CES 2025.