YouTube TV is hiking its monthly price, again

Well, here’s a lump of coal in your holiday stockings: Google just announced it’s significantly increasing the price of YouTube TV starting in the middle of next month.

In an email to YouTube TV users, Google said it would raise the monthly price of its live TV streaming service to $82.99, an increase of $10 from the current monthly price of $72.99.

This news report is part of TechHive’s in-depth coverage Best Live TV Streaming Services.

The price increase will take effect on January 13, 2025, a few weeks after the new year. Existing subscribers will see a price increase on their first bill after that date.

Google adds that if you currently subscribe to YouTube TV through a lower promotional price, your discount will remain in effect until it expires.

News of the price increase comes days after Verizon promotion mentions higher YouTube TV subscription prices Found on X.

Okay, maybe it’s just a matter of semantics — after all, the current YouTube TV price yes Still $72.99 per month. But no matter which way you slice it, the rise of YouTube TV is coming.

The upcoming YouTube TV price increase will be the first increase for the service since April 2023 YouTube TV’s monthly fee will rise to the current $72.99 per monthan increase of $7 per month.

in a Support documentationGoogle blamed the price increase on “rising content costs,” adding that the new pricing was designed to “reflect the full value of YouTube TV.”

Of course, YouTube TV isn’t the only company raising prices. Just last month, Slive TV boosts live TV ratings It’s $5.99 per month, citing — you guessed it — “increased costs.”

Back in October, Disney-owned Hulu raises prices for ad-supported Hulu+ live TV service At $82.99 per month, the cost is now in line with YouTube TV’s base rate.